Al muqarram

AL Muqarram

Al Muqarram Group is a leading manufacturer of industrial and consumer products, specializing in sealants, adhesives, and waterproofing solutions. Their website showcases innovation, quality, and sustainability across a wide range of construction and automotive products

Challenge

  • Al Muqarram is a manufacturer based in the UAE producing high-performance sealants, adhesives, specialty tapes, PU foam, coating paints etc.
  • They compete in markets (UAE & MEA) where product quality, compliance with international standards, reliability, durability (especially in harsh climates), supplier lead times, and regulatory certifications are critical.
  • Their digital presence needed to communicate:
    • Technical expertise & innovation (European technology, R&D, quality) while also showing local manufacturing strengths.
    • Wide product range clearly (sealants, tapes, adhesives, PU foam, coatings etc.) without confusing the visitor.
    • Trust and credibility signals (certifications, awards, product test-data).
    • Effective lead generation: making it easy for distributors, contractors, OEMs to find information, request quotes, contact, etc.

Solution

  • Structured the website with clear navigation & product hierarchy: grouping by product type (Sealants, Tapes, PU Foam, Adhesives, etc.) and by “Industry Solutions” (Facade, HVAC, Automotive, Door & Window etc.). This allows visitors from different industries to quickly locate relevant offerings.
  • Emphasized brand story and value proposition: “Made in UAE, with European Technology”, high quality R&D, sustainability pillars. This positions them as both globally competent and locally anchored.
  • Emphasis on certifications and quality (ISO certifications, safety standards) to build trust, particularly for industrial / regulated sectors.
  • Use of visuals: product banners, product-range images, application/demonstration visuals, to show product in context. Helps customers see applications and instill confidence.
  • Prominent display of certifications, awards, “Downloads” (probably product datasheets or spec sheets) to support technical decision-making.
  • Contact / enquiry forms, distribution network information, location contact info to make lead generation easier.

Results

  • Improved clarity of product portfolio: fewer inquiries asking “which product do I need?” due to better product classification.
  • Increased number of qualified leads (e.g. contractors, distributors) via the “Contact” or “Send Enquiry” section.
  • Enhanced trust from customers: more visits to “Awards & Certifications”, “Downloads”, and industry sections, showing engagement.
  • Better website usability: lower bounce rates; visitors spending more time exploring product pages & applications.
  • Improved market perception in MEA: increased demand due to message “Made in UAE with European Technology” and sustainability commitments.